Senior SEO Strategist
Experienced digital marketer in content, technical, & strategic optimizations for search engines and AI/LLMs.
Variety of Clients
I work with clients across a variety of industries from family-run to multinational corporations reaching millions of people.
Holistic Strategy
I leverage a combination of on-page content, technical strategies, and off-page analysis to move the needle, even in the age of AI.
Attention to Detail
I have a relentless commitment to the highest-quality work possible for all deliverables, reports, and client relationships.
Senior SEO Account Manager
OneMagnify (formerly Effective Spend)
I lead SEO + GEO strategy and execution across our client portfolio, with specialization in preparing complex organizations for AI-driven changes in how information is discovered, analyzed, and returned by LLMs. I help develop proprietary methods for LLM brand discoverability, prompt mapping, and sentiment analysis that evaluate how AI represent clients and competitors, applying findings to move clients from unmentioned to top-recommended across key prompts and criteria.
SEO Lead Strategist
Optimal (formerly Effective Spend)
Worked remotely from Denver, fully lead and ran client accounts on my own. Created deliverables, recommended strategies, communicated performance, managed client relationships, and prepared websites for SEO changes like AI crawlability, LLM semantic term associations, and more. Helped guide the agency’s shift towards new GEO (Generative Engine Optimization) tactics and reporting via LLM brand audits, prompt mapping, and sentiment analysis. Also built custom API integrations that connected GA4 and Search Console data directly to AI-powered reporting pipelines, enabling faster pattern recognition, anomaly correlation, and narrative generation across client performance.
SEO Manager
Optimal (formerly Effective Spend)
Trained and managed new hires to support me on client deliverable creation. Fully took on SEO reporting, strategy dictation, and client communications for a variety of accounts ranging from small businesses to startups to well-known brands. Also worked with other managers to improve internal SEO processes, stay on top of industry shifts and new tools, and dive deeper into specific developing areas like AI’s impact on the search experience.
SEO Strategist
Effective Spend
Created and presented monthly SEO performance reports to clients, discussing wins and areas for improvement. Used deliverable performance and broader industry trends to inform SEO strategic direction and project prioritization.
SEO Specialist
Effective Spend
Created SEO deliverables (primarily content and technical projects) to impact client website performance, organic rankings, and conversions. Communicated directly with clients and led meetings about deliverable progress, feedback, and implementation.
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